Everyone has an opinion. You like what you like, you hate what you hate. No sugar in your tea? Fine. Support the war? Alright. Bored with being green? Sure. Hate Paris Hilton? Fair enough. Opinion unites us, opinion divides us.

It also defines us. Your opinion is who you are. What you say is who you are. And what you wear is who you are. Because when you put on a t-shirt you put on an identity. You display yourself to the world, and cry: ' Hello world! This is me. This is who I am.'

So, let us tell you who we are. We are a unisex fashion brand based in Battersea, London. We used to make cool games and gadgets. We got pretty good at it. We made hundreds and sold millions across the world, from London to New York, from Los Angeles to Japan. But making toys takes too long. We wanted to do something faster. Fresher. More fun.

So now we make t-shirts.

We're not fashion experts. We don't wear scarves or cravats, hang out at expensive bars and use words like 'darling'. We're just a group of Londoners with a passion for opinion and a taste for straight-talking tees. We know what we like. We love what we do. And we have a simple approach: we observe the world, we seek out opinions, and we put them on quality t-shirts.

So you might like cake instead of pie. You might vote for change. You might hate Simon Cowell. It's your opinion. It's your identity. It's your t-shirt.