Upcoming Events
End Well Symposium – Design for the End of Life Experience
Too often, people aren’t dying in ways that match the goals and values of how they live their lives.
End Well is a first of its kind gathering of design, tech, health care and activist communities with the goal of generating human-centered, interdisciplinary innovation for end of life care.
This single-day symposium’s fast-paced agenda of provocative minds and empathic priorities promises a unique immersion in the cultural, clinical and systems issues and opportunities relating to the end of life experience – and marks the beginning of a movement to actively change our relationship to living and dying.
Location: San Francisco, California
Date: December 7, 2017
past Events
The Carolina Center for Hospice & End-of-Life Care
Presentation: Internal Communications: How do we create Brand Ambassadors?
When asking organizations about their customers, they often forget their number one priority; THEIR PEOPLE. Why is this? Are leaders and managers too busy worrying about growing the business, the bottom-line, meeting after meetings, and micromanaging the deliver of services that they forgotten to take care their PEOPLE? Especially within the healthcare industry, where PEOPLE are caring for wounded, sick or dying patients, giving of themselves physically, emotionally and spiritually; organizations have forgotten to put PEOPLE first. By making PEOPLE a priority, by demanding work life balance, by truly caring about the well being of individuals working for an organization, leaders can radically expand their business by just getting to know their PEOPLE. Because when organizations take care of their PEOPLE and do it well, the PEOPLE will take of the business and do it beyond expectations. It all begins on how we talk to our PEOPLE; it all begins with value based internal communications and building loyal brand ambassadors.
Location: Kannapolis, North Carolina
Date: February 16th, 2017
2016
New Mexico Family Nurse Practitioner Conference
Keynote Presentation: Death by Design – How do Clinicians Empower Patients to Design and Communicate End-Of-Life Decisions?
In an ever-changing healthcare system focused on documentation, billable visits and time management, productivity; how can we connect with our patients and engage in hard conversations about planning for end of life? How do we empower our patients to design their end of life before a crisis? These are not easy or quick conversations, it takes effort and time to perfect the art of talking about end of life choices. Through simple recommendations, teaching ourselves to unlearn the med-speak language used daily within the hallways of hospitals, outpatient settings, nursing homes and assisted livings years, by implementing the advise we recommend and completing our own Advance Care Planning, we can change how our patients face end of life. As healthcare providers, we might remind ourselves of our desire to help others, save lives, but also limit suffering for the terminal ill. We have to ask ourselves the questions, when are we doing more harm then good? Identifying key “yellow” flags when our patients are healthy will open the door providing us rare opportunities to “begin” these hard conversations earlier. We need to learn about what matters most to patients in order to know the care desired if a healthcare crisis occurs. If never too early to have these end of life conversations until it is too late.
Location: Sante Fe, New Mexico
Date: November 18th, 2016
The Carolina Center For Hospice & End-of-Life Care
(Marketing Symposium)
Presentation: How to create a creative massage about death and dying?
Design Thinking has been implemented throughout fortunate 500 companies for the last decade. How can we take the same “idea” and apply it to healthcare, especially when educating our communities about a subject that is often overlooked and not had until a crisis? Through Design Thinking, we can empower the community to radically change the healthcare system we live in today by creating a creative message that involves emotion. Learning to think out of the box and included not just the marketing team within the brain-trust process will bring different points a view to a well build message. Just like the baby boomers in the 1960s, who created the birthing movement, the baby boomers have kicked the door open to the end of life conversations. Yet, have they lost their zeal to change their end of life experience? A well-developed creative message is a process. A creative message has to be planned, tested internally and externally before introduced to the community. With a creative, designed and emotional message your organization can inspire the lost zeal of the baby boomers into action once more. Together we can change end of life services by empowering our community.
Location: Charlotte, NC
Date: October 21, 2016
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40th Annual Conference – The Carolina Center for Hospice & End-of-Life Care
Presentation: Social Media & End of Life Care
Welcome to the 21st century of communications. Social Media has radically changed how we market and educate our communities about end of life services. At our fingers tips, for the first time, we have direct access to our patients and families we are serving and will serve through social media and geo-fencing. This has changed how we market hospice services to our community. Yet, navigating the social media platforms, learning to communicate to the spectrum of audiences and coming to terms on how to handle posted complaints have left some hospice organizations in the dark ages. We need to know how to control and evolve our brand within all the different social media platforms. If done correctly, social media will be one of the elements that will empower the community to action and demand better end of life care.
Location: Charlotte, NC
Date: August 2016
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The Compass Project – Wake Forest Baptist
Presentation: Advance Care Planning, How to talk with Chronic and Seriously Ill Patients
Throughout the years of medical training, nursing school and educating our future providers we’ve forgotten how to train and teach our providers to connect and talk to patients about end of life. Many medical schools have not implemented in-depth end of life, hospice and palliative training within they medical school curriculum, and if medical school are providing this training the young professional are prevented in implementing these skills due to the environment in our healthcare system and pressures of older providers. If we can empower our providers to begin the conversation by applying simple steps and identifying key indicators to address Advance Care Planning prior to a medical crisis, we could cut healthcare cost, lower ICU deaths and improve quality at the end of life for chronic and seriously ill patients.
Location: Winston-Salem, NC
Date: June 2016
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The Carolina Center for Hospice & End-of-Life Care
(Marketing Meeting)
Presentation: Positioning your Hospice for the Future of ACOs
Greensboro, NC
May 2016
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MAHEC Ethics Conference
Presentation: Facing the Elephant in the Room
Asheville, NC
May 04, 2014
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The Carolina Center for Hospice & End-of-Life Care
(Marketing Conference)
Presentation: Marketing Out-of-Box Hospice Ideas to Engage and Empower Your Community
Charlotte, NC
October 11-12, 2013
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The Carolina Center for Hospice & End-of-Life Care
(Leadership Conference)
Presentation: The Bucket List Approach in Marketing the Hospice Message
Ashville, NC
September 8th-11th 2013
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Association for Home & Hospice Care of NC
(Leadership Conference, Unfurl the Sails)
Presentation: Begin The Conversation
Wrightsville Beach, NC
October 7th-8th, 2013
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The Carolina Center for Hospice & End-of-Life Care
(Hospice Administrative Team Conference)
Presentation: The Bucket List Approach in Marketing the Hospice Message
Charlotte Marriott Executive Park, Charlotte, NC
March 7-8, 2013
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National Hospice Work Group
Presentation: Talking Hospice without Talking Hospice
Detroit, Michigan
May 26th – 27th, 2011
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NHPCO’s 26th Management and Leadership Conference, Navigating the Sea of Change
Presentation: Talking Hospice without Talking Hospice
National Harbor, Maryland
April 5th – 6th, 2011
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Hospice Provider Network of North Carolina
Presentation: How to Begin the Conversation in your Community
Raleigh, North Carolina
August 26th, 2010
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HealthCare Markers Group
Presentation: Creating a Call to Action within your HealthCare Marketing Message
Wilmington, North Carolina
March 18th, 2010
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NHPCO’s 6th National Conference on Volunteerism and Family Caregiving
Presentation: The Power of the Third Party: Utilizing Volunteers to Tell Your Story
Walt Disney World Swan Resort, Lake Buena, Vista Florida
December 4 – 6, 2009
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Hospice Provider Network of North Carolina
Presentation: Keeping up with the Times: How changing internal culture will grow your Hospice census.
Winston-Salem, North Carolina
June 12, 2008